CREATIVE PORTFOLIO



Brand Strategy, Campaign Concepts, Art Direction + Copywriting
by SHAWNA LAGNADO



SOCIAL AWARENESS CAMPAIGN




BRAND: TINDER
INDUSTRY: LIFESTYLE APP
LOCATION: LOS ANGELES, CALIFORNIA
MARKET: GLOBAL
PROJECT: PRIDE CAMPAIGN



Copywriting by KRISTIN COLLINS JACKSON, KAELYN LARK

Design by LISA CAI, LYDIA HO, STEVEN PHAM



#RIGHTTOLOVE





Tinder unveiled a 30-ft Pride Slide in New York City’s Flatiron Plaza, encouraging World Pride-goers to ride the slide to trigger a donation to the Human Rights Campaign and DM their Senators to support the Equality Act. A PSA video was released nationwide to all Tinder users, as well as online, with the same call to action to support the Equality Act and send the U.S. Senate the message that everyone has the #RightToLove. The campaign won a Silver ADDY Award, an EX Award and garnered a WEBBY nomination.



DATA DRIVEN CAMPAIGN



BRAND: TINDER
INDUSTRY: LIFESTYLE APP
LOCATION: LOS ANGELES, CALIFORNIA
MARKET: GLOBAL
PROJECT: YEAR IN SWIPE CAMPAIGN

Copy by KRISTIN COLLINS JACKSON

Design by LYDIA HO, LISA CAI



TINDER'S YEAR IN SWIPE





At the close of 2018 Tinder released its Year in Swipe data for the first time ever. What was the Tinder community talking about? Who were they listening to? What were they eating for breakfast? And more importantly, what does Larry David have to do with it? When we found out Larry David was the #2 most talked about man on Tinder, he became our #1 focus. Our obsession, really.



PARTNERSHIP CAMPAIGN



BRAND: TINDER
INDUSTRY: LIFESTYLE APP
LOCATION: LOS ANGELES, CALIFORNIA
MARKET: GLOBAL
PROJECT: TINDER + SPOTIFY INTEGRATION





Design by GARETH JOHNSON



Tinder x spotify





Tinder launched a feature that would allow users to connect their Spotify top artists to their Tinder profiles and to choose a Tinder Anthem that would play in app for your potential matches. So swipe the volume.



SOCIAL AWARENESS CAMPAIGN



BRAND: TINDER
INDUSTRY: LIFESTYLE APP
LOCATION: LOS ANGELES, CALIFORNIA
MARKET: GLOBAL
PROJECT: PETITION FOR INTERRACIAL COUPLE EMOJI




Design by LYDIA HO



#REPRESENTLOVE





As the category leader in modern dating, and the catalyst for an increase in interracial marriages across the globe, Tinder wanted to take a stand for better representation in the universal language of emoji. The #REPRESENTLOVE campaign petitioned for inclusivity with the a call for interracial couple emojis, winning the 2019 Platinum SABRE Award for Best in Show alongside Best in Technology, Best Use of Integrated Social Media and Best in Digital awards; the 2019 Webby for Advertising, Media & PR - Best Social Community Engagement; and a Global Silver Smartie Award in the category of Social Impact & Non-Profit Campaigns from the Mobile Marketing Association's celebration of talent.


MAKING HISTORY

In 2020, the interracial couple emoji was acquired by the Cooper Hewitt, Smithsonian Design Museum.

Read More



MARKETING CAMPAIGN



BRAND: TINDER
INDUSTRY: LIFESTYLE APP
LOCATION: LOS ANGELES, CALIFORNIA
MARKET: GLOBAL
PROJECT: TINDER TRAVEL CAMPAIGN

Design by LYDIA HO, LISA CAI, STEVEN PHAM



DON'T FLY SOLO





Summer is peak travel season and if there's one thing a globetrotter should never leave home without, it's Tinder. This campaign showed a new generation how to swipe around the world (and look good doing it.)



CONTENT SERIES




BRAND: TINDER
INDUSTRY: LIFESTYLE APP
LOCATION: LOS ANGELES, CALIFORNIA
MARKET: GLOBAL
PROJECT: #BLACKLOVEIS CONTENT SERIES



DIRECTED BY DIRECTOR X // PRODUCED BY MISSING PIECES


PLAY VIDEO

#BLACKLOVEIS





We sat down with 10 people from the community to share their stories around Black love: How it impacted them, how it changed them, and how it moved them. We’re highlighting their real-life experiences because Black love deserves to be represented honestly and authentically.



MARKETING CAMPAIGN



BRAND: TINDER

INDUSTRY: LIFESTYLE APP

LOCATION: LOS ANGELES, CALIFORNIA

MARKET: GLOBAL

PROJECT: FEATURE LAUNCH FOR TINDER REACTIONS



Design by STEPHANIE LIANG, LYDIA HO



the menprovement INITIATIVE





The women of Tinder took the initiative to spread awareness about a new feature Tinder was launching to help women identify and combat douchebags on the app.



PARTNERSHIP LAUNCH



BRAND: TINDER
INDUSTRY: LIFESTYLE APP
LOCATION: LOS ANGELES, CALIFORNIA
MARKET: GLOBAL
PROJECT: PARTNERSHIP ANNOUNCEMENT WITH MANCHESTER CITY FOOTBALL CLUB




Design by SHAUN PENDERGAST



THE FAKE OUT





There was a rumor going around that Tinder was going to partner with Manchester United. It garnered a good amount of speculation on the internet and was also picked up by media outlets. So we decided to fly an airship over Manchester in Manchester United's (and Tinder's) signature red color a few days before the derby--the most anticipated and rowdiest game of the year between arch rivals Manchester United and Manchester City.


Once the social media chatter caught fire with speculation that the rumors must be true, Tinder unveiled its true partner, Manchester City, with an airship taking to the skies in their signature blue. The fake out proved a success, generating 187 stories in the press and more than 2 billion impressions, as well as a 25% spike in new Tinder users in the United Kingdom.




BRAND AWARENESS CAMPAIGN



BRAND: TASKRABBIT
INDUSTRY: HOME SERVICES APP
LOCATION: LOS ANGELES, CALIFORNIA
MARKET: GLOBAL
PROJECT: LAUNDRY DAY



Design by: Kristie Lang
Motion Design by: Lisa Kai
Directed by: Carissa Gallo



LAUNDRY DAY





We decided to reinvent Laundry Day, Moving Day, Chore Day and the like by letting the world know they can take back that time for themselves, their family, their friends...or even their guilty pleasures. All it takes is a little creativity and the help of a Tasker.



OOH CAMPAIGN



BRAND: TASKRABBIT
INDUSTRY: HOME SERVICES APP
MARKET: NORTH AMERICA
PROJECT: FIXED + REMIXED



Design by: Kristie Lang

Motion Design by: Lisa Kai



FIXED + REMIXED





When a Tasker shows up to take on your to-do list, it's not just about tightening a hinge, cleaning your bathtub, or mounting your new TV -- it's about giving you something to sing about.



SOCIAL AWARENESS CAMPAIGN



BRAND: PRAY
INDUSTRY: LIFESTYLE APP
LOCATION: LOS ANGELES, CALIFORNIA
MARKET: NATIONAL
PROJECT: PRAY FOR RAIN



Design by: Jose Silenzi



PRAY FOR RAIN





With the combined hardship of historic drought, record heat wave, and inequity of water rights, family-owned farms in California are being forced out of business at a rate of four per day. We launched a bilingual PSA, Fundraising Campaign, and Podcast Series to raise awareness of the catastrophic effects of climate change on farmers in the Western U.S. and support farms during a time of extreme drought. We targeted a largely politically conservative audience who have historically resisted the idea of climate change – educating them on the importance of biodiversity and sustainable farming practices – while fundraising for the California Family Farmers Emergency Fund, an initiative managed by the Community Alliance with Family Farmers.


Recognized in Fast Company's 62 World-Changing Ways Companies are Addressing the Climate Crisis.



PRODUCT MARKETING CAMPAIGN



CLIENT: ILOG, AN IBM COMPANY
INDUSTRY: SOFTWARE DEVELOPMENT
LOCATION: FRANCE
MARKET: WORLDWIDE
PROJECT: PRODUCT MARKETING CAMPAIGN - VISUALIZATION TOOLS FOR APPLICATIONS DEVELOPERS

Design by GARRETT BRAUN



PRODUCT MARKETING CAMPAIGN



CLIENT: INTERLOCK/ASSA ABLOY
INDUSTRY: WINDOW & DOOR HARDWARE DESIGN, MANUFACTURING & DISTRIBUTION
LOCATION: NEVADA
MARKET: UNITED STATES & CANADA
PROJECT: PRODUCT MARKETING/NEW PRODUCT LAUNCHES

Design by GARRETT BRAUN



BEER BOTTLE LABELS



CLIENT: GREAT BASIN BREWING COMPANY
INDUSTRY: CRAFT BREWERY/FOOD & BEVERAGE
LOCATION: NEVADA
MARKET: REGIONAL
PROJECT: BOTTLE LABELS, SIX-PACK CARRIERS, CASES AND COASTERS FOR SIGNATURE AND LIMITED-EDITION BREWS


Design by GARRETT BRAUN



BRAND VOICE & WEBSITE



CLIENT: NEVADA LAND TRUST
INDUSTRY: NON-PROFIT - ENVIRONMENTAL CONSERVATION
LOCATION: NEVADA
MARKET: REGIONAL
PROJECT: BRAND STRATEGY, WEBSITE & NEWSLETTER CONCEPT



Design by GARRETT BRAUN



UNIVERSITY VIEWBOOK



CLIENT: SPAWN IDEAS (FOR UNIVERSITY OF ALASKA, FAIRBANKS)
INDUSTRY: EDUCATION
LOCATION: FAIRBANKS, ALASKA
MARKET: WORLDWIDE
PROJECT: UNIVERSITY VIEWBOOK FOR PROSPECTIVE STUDENTS

Design by ROLAND ADAMS



BRAND CAMPAIGN & WEBSITE



CLIENT: TODD L. TORVINEN
INDUSTRY: DIVORCE & FAMILY LAW
LOCATION: NEVADA
MARKET: LOCAL
PROJECT: BRAND IMAGE, PRINT CAMPAIGN & WEBSITE

Design by GARRETT BRAUN



BRAND CAMPAIGN



CLIENT: WEST SHORE CAFE & INN
INDUSTRY: HOSPITALITY/FOOD & BEVERAGE
LOCATION: LAKE TAHOE, CALIFORNIA
MARKET: REGIONAL
PROJECT: BRAND/IMAGE CAMPAIGN

Design by GARRETT BRAUN



SPECIAL EVENT MARKETING CAMPAIGN



CLIENT: BIG BROTHERS BIG SISTERS OF NORTHERN NEVADA (PRO BONO)
INDUSTRY: NON-PROFIT
LOCATION: NEVADA
MARKET: LOCAL
PROJECT: CONCEPT & NAME, GAMES/EVENTS CONCEPTS & MARKETING CAMPAIGN FOR FUNDRAISING EVENT

Design by GARRETT BRAUN



SHAWNA LAGNADO | THE GRAY DOCKET


shawna@thegraydocket.com